Most celebrities on social media use pathos to persuade or capture the attention of their audience. Thinking about social media influencers or people that have many followers, they use sexualized pictures to get likes and start a conversation about themselves. They also wear expensive clothing and jewelry to make themselves seem desirable and successful. This could also relate to their ethos and the fact that they obviously make enough money in their profession to afford high end brands and jewelry.
They also try to sell things to their audience, usually because they are sponsored by a company. They sell products better when an advantage is offered to the audience like “use my code to get 10% off”. This is using logos and ethos because they have the credibility of a brand that is supporting them and they seem very influential depending on what brand it is. They also use pathos to persuade you into buying products by giving you a good deal.
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